When Sony launched its completely new Tiguan, it was so amazing that everyone wanted to drive it, even the little kids. So the story of Luisito was born, a kid that knew exactly what he wanted to do, the second he turned 16.
Client: Volkswagen USA
Agency: Creative On Demand
When Sony launched its completely new Tiguan, it was so amazing that everyone wanted to drive it, even the little kids. So the story of Luisito was born, a kid that knew exactly what he wanted to do, the second he turned 16.
After doing work for the Hispanic Market. Volkswagen tasked us with helping sell both the Tiguan and the Atlas to the General Market. The result was a fun piece that helped highlight the best features of both cars